On this day in fashion history

In 2011, Karl Lagerfeld announced he was to launch a new, affordable womenswear label, entitled Karl, which was to go on sale exclusively on NET-A-PORTER.COM.

“It’s my today’s taste and style and a reflection of how I think a great number of people would like to be dressed now,I just want not too expensive clothes that people may like and perhaps want to wear. That was my concept for a long time, but my business partners in the past wanted to be like Chanel or Fendi without putting behind what is needed to be like that.”

The 100-piece range featured evening and daywear, including timeless black dresses with plunging backs, silver jeans and vest tops. “We are thrilled and proud to be the exclusive partner for the launch of KARL,” said NET-A-PORTER.COM founder and executive chairman Natalie Massenet. “From the moment we saw the collection we were hooked.”

**Image source: vogue.co.uk

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s