In 2011, Karl Lagerfeld announced he was to launch a new, affordable womenswear label, entitled Karl, which was to go on sale exclusively on NET-A-PORTER.COM.
“It’s my today’s taste and style and a reflection of how I think a great number of people would like to be dressed now,I just want not too expensive clothes that people may like and perhaps want to wear. That was my concept for a long time, but my business partners in the past wanted to be like Chanel or Fendi without putting behind what is needed to be like that.”
The 100-piece range featured evening and daywear, including timeless black dresses with plunging backs, silver jeans and vest tops. “We are thrilled and proud to be the exclusive partner for the launch of KARL,” said NET-A-PORTER.COM founder and executive chairman Natalie Massenet. “From the moment we saw the collection we were hooked.”
**Image source: vogue.co.uk