On this day in fashion history

In 2009, Vogue cover girl and rock daughter Georgia May Jagger became the new face of Rimmel London. The cosmetic company, which counts Kate Moss, Lily Cole and Sophie Ellis-Bextor among its spokespeople, also signed Coco Rocha alongside Jagger for the spring/summer 2010 campaign.

“We needed a wider palette of faces to show the makeup results of our new products,” Stephen Mormoris, senior vice president of global marketing at Coty Beauty, adding that Jagger was chosen because she is “edgy, experimental and provocative.”

 

**Image source: sandiinthecity.onsugar.com

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