In 2003, it emerged that various stars were allegedly being paid to appear in the front rows of New York Fashion Week. According to Sky News, superstar Beyoncé Knowles may have been offered up to $25,000.
ID Models boss Paolo Zampolli said that to pay stars for a front row appearance was standard practice. “It happens all the time in Milan,” he said. “It is quite common. Last year, we negotiated between £16,000 and £63,000 for Charlie Chaplin’s granddaughter Kiera Chaplin to sit at some shows.” Another insider added: “The contract to get Ricky Martin to sit in the front row at the Giorgio Armani show was 23 pages long.”