It’s no suprise that Blake Lively has become the new face of Gucci. The Gossip Girl starlet is going to be the face of a Gucci fragrance called Gucci Première which has been named after the couture line that was launched in 2010. The scent was inspired by Old Hollywood glamour and glitz. It was described by Frida Giannini as being for a woman “living her moment, whether it’s on the red carpet or at a private dinner.”
This seems to be a fitting description of Lively, who was chosen “because she is a girl of extraordinary beauty and she’s a girl who loves fashion.
Personally, I’m chuffed – I love the girl and she does so well in front of a camera.